Tools used for this project
For this project, I created a snowboarding company and developed its brand identity. This included designing the wordmark, selecting colours, themes, typography, and creating apparel such as shirts, hoodies, jackets, and helmets.
From the beginning, I wanted the brand to appeal to experienced snowboarders—those passionate about the sport, chasing the tallest mountains and fastest runs. I named the brand GNAR, inspired by the phrase “shredding the gnar,” which refers to skilled riders excelling on tough terrain.
To reflect the brand’s spirit, I chose contour lines from topographical maps as the main design motif. These maps show the shape and elevation of mountain landscapes, similar to the environments where advanced snowboarders ride.
GNAR Wordmark
The three main themes of GNAR.
